What: Attendees of the 2005 Texas Instruments (TI) MSP430 Advanced
           Technical Conference (ATC) will be the first to learn the latest
           MSP430 ultra-low power microcontroller (MCU) technology and
           expand their MCU design expertise through a choice of over 50
           challenging courses.  As battery-powered, portable consumer and
           industrial applications become more sophisticated and power
           requirements outpace industry progress in battery capacity
           technology, developers increasingly leverage TI MSP430 MCUs to
           advance their portable power management capabilities.  ATC
           attendees will experience the MSP430 through hands-on labs and in
           depth technical seminars and will collaborate with MSP430 MCU
           technology experts, including senior applications, silicon
           designers, customers and third parties to learn tips and tricks to
           aid their designs.  At the US ATC location, NASA astronaut, Don
           Petit, will address attendees on the opening day.  For ATC course
           details and registration information, please see
           http://www.ti.com/atc05 .

     When & Where:

     * US: November 1-3, 2005 in Dallas, Texas
     * Europe: December 6-8, 2005 in Landshut, Germany
     * Asia: November 15 in Taipei and November 17 in Hangzhou, China

    Conference Activities:

In addition to technical sessions and labs, new 14-pin, 4x4mm footprint MSP430F20xx devices (http://www.ti.com/msp430expansion ) will be featured along with soon-to-be announced first devices in a family of enhanced MSP43FG46xx processors that include a 1MB memory model. Additionally, ATC provides the opportunity to mix and mingle with MSP430 customers for an insider view into the low power MCU market and industry hot topics.

Registration:

The registration rate is $595 in the US, 795 EURO in Europe and RMB240 or NT$950 in Asia which includes accommodation and meals (when applicable). Attendees will also receive a SoftBaugh D4270 demo board. For more details, see http://www.ti.com/atc05 .

TI Enables Innovation with a Broad Range of Controllers

From ultra low power MSP430 and 32-bit general purpose TMS470 ARM7-based MCUs to high performance TMS320C2000(TM) digital signal controllers, TI offers designers the broadest range of embedded control solutions. Designers can also accelerate their design to market by tapping into TI's complete software and hardware tools, extensive third party offerings and technical support. For more information on the broad range of TI's controllers, see http://www.ti.com/mcu .

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com .

TRADEMARKS

TMS320C2000(TM) is a trademark of Texas Instruments. All other trademarks and registered trademarks are the property of their respective owners.

CONTACT: Stephan Beek of Texas Instruments Incorporated, +1-281-274-2321,
or Email Contact . Please do not publish these phone numbers or
e-mail addresses.

Web site: http://www.ti.com/
http://www.ti.com/atc05/
http://www.ti.com/msp430expansion/
http://www.ti.com/atc05/
http://www.ti.com/mcu/